ritu

Introducing RITU

The clean
final step.

Your face is clean.
Your towel should be too.

RITU Face Towels give you a fresh, soft towel after every wash.

Founding offer

1 box + 1 FREE · 120 face towels

€49.90€24.95

No payment today. Confirm your order when we're ready to ship.

60 towels per box · Soft & absorbent · No added fragrance

RITU Face Towels box in bone white with one soft towel partially pulled from the top
Product visual shown for illustration. Final packaging may vary.

Your skincare routine shouldn't end with yesterday's towel.

You cleanse your face.

You rinse it clean.

Then you reach for the same bathroom towel again.

RITU gives you a fresh towel for the final step.

Today

  1. Cleanser
  2. ↓Clean face
  3. ↓Old bathroom towel?

With RITU

  1. Cleanser
  2. ↓Clean face
  3. ↓RITU

A fresh towel.
Every wash.

RITU Face Towels are soft, single-use dry towels designed specifically for the final step of your cleansing routine.

Take one./Pat dry./Continue your skincare.

RITU Face Towels box on a bathroom shelf beside skincare bottles in soft morning light
Fresh every time
A fresh towel whenever you wash your face.
Soft & absorbent
Made to comfortably pat your skin dry.
Simple
No separate face towels. No extra laundry. Just take one and you're done.

One small change.

  1. 01

    Cleanse

    Wash your face.

  2. 02

    Rinse

    Rinse clean.

  3. 03

    RITU

    Pat dry with a fresh towel.

  4. 04

    Done

    Continue your routine.

Close-up of a soft, lightly textured white RITU face towel held between two fingers

Made for your face.

  • Approx. 25 × 25 cm
  • Plant-based fibre
  • Soft & absorbent
  • Strong when wet
  • No added fragrance
  • No added lotion

Final product specification is subject to confirmation before production.

A new step in your routine.

We built RITU because the last step of cleansing is the one nobody thinks about. A fresh towel for your face is a small change — and it makes the routine you already follow feel finished.

Be first to RITU.

We're preparing our first production run. Reserve the founding offer now and we'll email you when your RITU Face Towels are ready.

Founding offer

RITU Face Towels

2 × 60 towels · 120 towels total

1 + 1 FREE
Regular value €49.90€24.95

€0 today

No payment is taken when you reserve.

When RITU is ready to ship, we'll email you to confirm your order and complete payment.

You're under no obligation to purchase.

Questions.

What are RITU Face Towels?

RITU Face Towels are soft, dry single-use towels designed for drying your face after cleansing.

Are these wet wipes?

No. RITU Face Towels are supplied dry. You can use them dry to pat your face after washing or dampen them when needed.

Why not just use my bathroom towel?

RITU gives you a fresh towel every time you wash your face, without needing a separate stack of reusable face towels.

When will RITU ship?

We're currently preparing our first production run. Reservation holders will be the first to know when RITU is ready.

Do I pay now?

No. Reserving costs nothing. When RITU is ready to ship, we'll email you to confirm your order and complete payment.

Am I required to buy after reserving?

No. Your reservation gives you access to the founding offer, but you're under no obligation to complete the purchase.

How much is shipping?

Shipping costs will be confirmed before you complete your order.

Is the product shown on the website final?

The visuals represent the RITU product we're developing. Minor details such as packaging and final product specifications may change before production.

Your face is clean.
Your towel should be too.

Founding offer · 1 + 1 Free · €24.95

No payment today.

1+1 Free · €24.95